Despite the onslaught of digital streaming platforms, India doesn’t seem to be giving up on good old television. According to data from the Telecom Regulatory Authority of India’s (Trai) Performance Indicator Report 2019, the direct-to-home (DTH) service sector has displayed significant growth in financial year 2019 with the addition of 4.91 million active subscribers between 1 April 2018 and 31 March 2019.
In contrast, the DTH sector had added 3.92 million subscribers in financial year 2018.
Further, DTH has attained net active subscriber base of around 72.44 million with five pay DTH service providers as on 31 March,2019 as compared to 70.49 million at the end of last quarter. This is in addition to the subscribers of the free DTH services of Doordarshan.
The DTH market is dominated by Dish TV (40%) followed by Tata Sky (25%) and Airtel TV (22%).