Everybody knows that OnePlus 7 Pro is company’s most expensive smartphone to date, with the top variant costing Rs 58,999. But that’s not the overall cost of manufacturing the phone for the company.
In fact, every year, we see the actual cost of making a Samsung Galaxy phone or the Apple iPhones being far less than what the end consumer has to pay.
The same applies for OnePlus, which has to incur high marketing costs, as well maintain a level to get some profit margins out of every device sold.
This week, a leaked document reflects the changes made by the company, and how each component of the phone takes the billing value to just over Rs 22,000, while the end product is selling on shelves starting from Rs 49K.
This tweet from the handle, shows the bill of materials for the OnePlus 7 Pro in Chinese.
While it will be hard to verify the source, it’s worth looking into the details given here, which look close to being the prices of smartphone components these days.
— I_Leak_VN (@I_Leak_VN) July 12, 2019
Putting all this together could have a significant bump on the overall pricing of the product for the consumer, who’ll be picking it up online or offline, depending on what’s available to them.
Apple and Samsung follow a similar strategy, but yes, it’s worth noting that since the launch of OnePlus One for Rs 19K many years back, the brand is now vying for its space in the premium segment, with a product like the OnePlus 7 Pro this year.